The story of SOTA
State of the Art means the most modern, updated version.
State of the Art is continuous improvement, evolution, pivoting, refining.
State of the Art is aspirational.
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The story of SOTA
State of the Art means the most modern, updated version.
State of the Art is continuous improvement, evolution, pivoting, refining.
State of the Art is aspirational.
Thought leadership, innovative ideas, the latest in event delivery and bespoke solutions in connecting people from far and wide with precision.
It's an ongoing journey. A constant evolution. Small, consistent changes that keep us levelling up.
A mindset that is open and not fixed or closed. A way to view the world and ourselves with wonder.
You. Us. We ... are the artists contributing to the big picture. The masterpiece.
A note from our leaders
Get ready to head to beautiful Cairns and Tropical North Queensland, a playground and gateway to an abundance of natural beauty! Our second SOTA moves us into a tropical and diverse region and continues us on the journey we're navigating as a team, pushing each other to be the absolute best versions of ourselves – for us, for our awesome customers and for the pure joy of it.
This is more than just a conference – it's a gathering of the creative minds, the innovators, the gurus and the heart of what makes us a family. Let's share in the excitement, openness and commitment to making our workplace even more amazing in 2025 and beyond.
See you there, ready to paint the town with our collective awesomeness!
Katie, Sim and the leadership team.
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